We’re building a new model for mortgages
The high street hasn’t changed, but homebuying has. Aspiring homeowners need mortgage products that actually meet their needs. We’re modelling the infrastructure that will underpin the future of mortgages in the UK.
How we’re funded
High street lenders are afraid of risk – and they think having a second job or doing contract work is risky. We partner with multiple mission-aligned funders who know that everyone’s circumstances are different, and who want to help people buy anyway.
This set up means we can manage our funders’ appetite for risk while also getting mortgages to people who need them. Customers only interact with our team and funders get the assurance we’re lending responsibly and within terms tailored to them.
Our leadership
Chief Executive Officer
Graham McClelland
Chief Distribution Officer
Sara Palmer
Chief Operating Officer
Ashley Currie
Chief Lending Officer
Richard Leivers
Chief Financial Officer
Andrew Mackie
Head of Risk and Compliance
Susan McCallum
Head of Legal
Charlotte Downey
Head of Product
Luke Calton
Head of Engineering
Joe Green
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Our story
- 2018Will and Sophia found Gen H
- 2020We get our FCA authorisation and give our first mortgage to the Millers
- 2023Intermediary only
- 2024Top 20 lender with over £1bn in lending
- 2025We launch New Build Boost, the first ever private-sector alternative to Help to Buy, plus interest-only and part-interest mortgages for first-time buyers, home movers and remortgagers
- 2026We’re a 70+ person team based all over the country helping everyone access homeownership.
As seen in
The system is 
We’re here to fix it.