Join the team that’s rebuilding homeownership
Everyone should have the opportunity to own a home. Homeownership brings investment in your community, feelings of security and independence.
We’re rebuilding the homebuying process to make it simple, transparent and fair. If you can help us move the dial, we want to hear from you.
Meet our team
In 2018, Will and Sophia were renters looking at getting on the ladder with friends.
After high-street lenders wouldn’t give the group a mortgage, they started looking into why there was so little innovation in the mortgage market. Soon, their deposit had been invested into starting a company with a mission to finally make homebuying simple, transparent, and fair.
Today, Gen H is a growing team of 70+ employees committed to transforming the UK housing market for the better.

Our values
Customer obsession
Customer success is the responsibility of every team, whatever the role. Everything we do is focused on the customer.
Urgency
We drive our team to be impatient, to challenge timelines, and to compress time cycles.
Ownership
We aim to embrace challenges and own the outcomes.
Honesty
We expect our employees to speak respectfully but frankly with one another at all times.
Humility
We listen to understand, not to respond. By respecting colleagues and our customers, we can align our individual success with the company’s success.
Ambition
We don’t allow the past and present to constrain our vision for the future. We aim to fail fast and to learn quickly.
Employee benefits
- Maternity leave: 16 weeks fully paid and 23 weeks statutory pay
- Paternity leave: 4 weeks full pay (including any statutory pay) and 2 weeks 50% pay
- We also offer shared parental leave through our partners Kane HR.
The story so far...
Initial idea
After trying and failing to buy a home with friends, Will & Sophia started dreaming up solutions to fix the UK housing market.
Seed funding
£6 million raised in seed funding.
FCA approval
We’re able to start putting customers in their homes!
First customers move in
A huge milestone for Gen H and a family in North London.
Series A funding
£24 million in Series A funding led by Mithril Capital and £300 million in debt funding to put many more customers in homes.
Welcome brokers
We launched to the broker market - expanding our audience dramatically.
£1 billion in debt funding
Even more money to put people into homes!
Series B
£15 million in Series B funding led by Legal & General - a huge player in the UK housing market.
£600m more in debt funding
This time the funding was even cheaper, meaning we’re able to compete with even the largest high-street lenders on price for the first time.
£1bn in mortgage offers to customers
We've helped 1,000s of new homeowners onto the ladder, and we're only just getting started!