WE’RE MAKING HOMEOWNERSHIP ACCESSIBLE, SIMPLE AND FAIR

The rate of homeownership amongst young people has slumped over the past 20 years.

We’re working to reverse that trend.

3 people smiling

Our approach

Owning a home is a powerful step towards financial independence

Generation Home is dedicated to getting more people on the property ladder and providing homeowners with the tools to make smart financial decisions.

Our SOLUTION

We are building
a new kind of lender

The mortgage is just the beginning.

Understanding aspiring homeowners

It’s harder than ever to buy a home, but the mortgage market hasn't adapted. We began by listening to what people today need from their mortgage lender.

Offering a better way to buy a home

Buying a home is one of the biggest steps in your life, yet the experience can be one of the worst. We provide support through the process.

Improving the homeowner experience

Our next-generation mortgage experience empowers homeowners to track and manage their housing wealth through the HomeOwner platform.

The Collective

Meet the team

We’re a diverse bunch united by a desire to make homeownership more accessible and rewarding.

Person
Craig Akers
Mortgage Expert
LinkedIn
Craig began his career as a mortgage support specialist at an international bank. After a brief stint in corporate banking, he has returned to the world of mortgages.
Person
Michael Aldridge
Head of Sales & Partnerships
LinkedIn
Mike has over 20 years’ experience within the mortgage industry, including roles as Sales Director and Innovation Director at L&C, the UK’s largest mortgage broker.
Person
Adrien Antoine
Senior Frontend Engineer
LinkedIn
From the sunny coast of the French Riviera to a restless life in London, Adrien has developed web interfaces for various startups across the capital.
Person
André Barbosa
Senior Product Engineer
LinkedIn
André has worked as a software engineer for the past decade. He previously led teams at Skyscanner.
Person
Robert Basterfield
Quant
LinkedIn
Rob has 12 years’ experience in financial risk and operations, focusing on interpreting mathematical models for real-world situations.
Person
Uri Cohen
Data Engineer
LinkedIn
Uri specialises in data science infrastructure. He enjoys boating, electronics, microscopy and general nerdiness.
Person
Duncan Crocker
Adviser
LinkedIn
Duncan is an experienced chair, iNED and start-up adviser. He was an MD at Legal & General and has held board roles with London & Country and Openwork.
Person
Ashley Currie
Product Manager
LinkedIn
Ashley has over six years experience in product management, previously at Lloyds and OakNorth.
Person
Peter Daly
Senior Product Engineer
LinkedIn
Peter has over 10 years experience developing software. During which time he helped launch the online mortgage broker Trussle.
Person
Petru Dimulescu
Head of Engineering
LinkedIn
Petru spent five years as a Tech Lead at TransferWise, where he was responsible for developing TransferWise’s public APIs.
Person
Erik Edin
Head of Product
LinkedIn
Erik spent five years as a growth analyst and product manager at TransferWise, where he helped build the TransferWise for Business product.
Person
Sophia Guy-White
Co-Founder & Chief of Staff
LinkedIn
Sophia worked as news editor at The Moscow Times and co-founded and edited the multimedia start-up INRUSSIA before co-founding Generation Home.
Person
Katherine Haussauer
Mortgage Operations
LinkedIn
Kate started her financial services career with The Woolwich. Over the past 10 years she has specialised in mortgage servicing and operations for GE, Pepper and LendInvest.
Person
Evie Huber
Mortgage Account Manager
LinkedIn
Having spent her early career looking after sick and injured animals, Evie switched to mortgage servicing where she finds the conversation better!
Person
Ricky MacCaw
Product Engineer
LinkedIn
Ricky worked as a ski instructor in Canada, moved to Australia to be a cowboy, then Basingstoke for marketing. He is now settled in London.
Person
William Marchant
Underwriter
LinkedIn
Will began his underwriting career at Metro Bank where he was responsible for residential and buy-to-let mortgage applications.
Person
Tommy Mason
Head of Operations
LinkedIn
Tommy has 25 years’ experience in the UK mortgage market, holding senior positions in Operations and Technology at firms including The Woolwich, Barclays and Bank of America.
Person
Jyoti Patel
Senior Underwriter
LinkedIn
Jyoti is an experienced underwriter and risk analyst who has worked at RBS as well as startups such as Zopa, Bluestone and Molo.
Person
Roshni Patel
Front End Operations
LinkedIn
Roshni has advice & compliance experience within secured lending; beginning her career in an international bank before managing operations for an investment startup.
Person
Bill Purves
Chief Risk Officer
LinkedIn
Bill has over two decades of mortgage industry experience, working on the funding side for BlackRock and on the lending side for high street banks and specialist mortgage lenders.
Person
Shamma Raza
Compliance Manager
LinkedIn
Shamma has worked in compliance at financial service providers, including Starling Bank, Landmark Mortgages and Step One Finance.
Person
William Rice
Founder & CEO
LinkedIn
Will worked in the investment industry for 10 years prior to starting Generation Home. He spent five of those years based in Russia.
Person
James Robertson
Product Designer
LinkedIn
James has created products, experiences and services for a wide array of industries and organisations, big and small.
Person
Samuel Ruback
Head of Legal
LinkedIn
Sam started his career as a litigator at Mishcon de Reya before working as legal counsel at payments fintech WorldRemit.
Person
Hal Sarjant
Product Designer
LinkedIn
Hal is a product designer who has helped top brands put their customers at the heart of products and services.
Person
Prof Stephen Satchell
Head of Credit Research
LinkedIn
Steve is a Fellow at Trinity College, Cambridge, where he occupies Isaac Newton’s old rooms. He is a leading expert in econometric modelling and utility theory.
Person
Dr Florian Schroeder
Data Scientist
LinkedIn
Florian has worked as an analyst and quantitative researcher in multiple industries spanning financial services, consulting and academia for the past 6 years.
Person
Dario Spina
Product Engineer
LinkedIn
Dario worked as a mechanical engineer and research assistant in Denmark before settling in London where he has worked with various startups.
Person
Dr Oliver Williams
CTO
LinkedIn
Oliver has 30 years’ experience in quantitative risk modelling and financial technology design, most recently as lead architect of the quant hedge fund Markham Rae.

Interested in joining the team?

We’re a growing company with big ambitions. If you’re excited by what we’re building, we’re keen to meet you.

Apply now

WORKING TO MAKE HOME OWNERSHIP POSSIBLE

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Next generation mortgages for every generation of homeowner
© Imagine Mortgages Limited 2021
Generation Home ® is the trading name of Imagine Mortgages Ltd, a company registered in England and Wales. Company registration number: 11465987.

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© Imagine Mortgages Limited 2020
Regulated and authorised by the Financial Conduct Authority.
Our Financial Services Register number is 921355.
Generation Home ® is the trading name of Imagine Mortgages Ltd, a company registered in England and Wales. Company registration number: 11465987.